HBO Max offers a pricier ad-free plan and a cheaper one supported by ads.
Angela Lang/CNET
HBO Max is raising the price of its ad-free subscriptions in the US by $1 to $16 a month, joining a parade of subscription video services hiking prices lately.
HBO, which is owned by Time Warner Discovery, said that higher price for new HBO Max ad-free subscriptions is effective today, so anyone signing up now will be paying more. Existing subscribers who are paying old $15-a-month rate will see their bill go in its next billing cycle on or after Feb. 11.
“This price increase of $1 will allow us to continue to invest in providing even more culture-defining programming and improving our customer experience for all users,” HBO said in a statement.
It’s the first time HBO Max has increased its monthly subscription price since it launched in May 2020. HBO Max also offers a cheaper ad-supported tier of its service; the company didn’t specify any changes to the price of that HBO Max With Ads option.
This is a developing story; check back for updates.
Watch this:
Amazon’s MGM takeover is big for Prime Video — but not…
3:34
Amazon has agreed to pay $2.5 billion to settle allegations brought by the Federal Trade…
Sportswear and fitness brand Under Armour is investigating claims of a massive data breach after…
IN TODAY’S NEWSLETTER: - Amazon to cut 16,000 roles as it looks to invest in…
YouTube is rolling out new parental controls designed to give families more say over how…
What happens when artificial intelligence (AI) moves from painting portraits to designing homes? That question…
Apple often promotes the App Store as a secure place to download apps. The company…