2008 Woodie Awards
Pink hair for hope
Jannell McConnell
Issue date: 9/19/07 Section: Expressions
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When you walk into Hair Impressions salon in Vestavia Hills, the first thing you'll notice is the touch of pink in all of the stylists' hair. Some are sporting a bright shock of pink and others just a fun curl or two. Whether bold or subtle, all of them are in on the trend.
Is this just the latest fashion statement, or is there another reason pink hair is suddenly in vogue? Actually, as the stylists will explain to anyone who asks, they are proudly wearing their pink locks in support of breast cancer awareness, and they are hoping that all of Birmingham will join them in this unique public display of support for the women who are battling breast cancer.
Pink Hair for Hope is a benefit program combining the efforts of the SO.CAP.USA Hair Extension company and participating salons. This is the second year the program has been in effect, but the first year that Hair Impressions, a Paul Mitchell Focus Salon, is participating.
In the nine months that the salon has been open, they have already participated in several benefit programs including a benefit with the Muscular Dystrophy Association and another benefit for those with bipolar disorder. Salon owner Keith Ingram hopes to raise $4,000 for breast cancer research with this latest program.
"We have all been directly touched by someone who has breast cancer," Ingram said. "We want to help raise money to find a cure. It's a worthwhile cause."
The stylists' and owner's enthusiasm can easily convince customers to donate for research and get a pink extension.
For a $10 donation, anyone can receive a pink hair extension graft with all the proceeds benefiting breast cancer research.
The donation includes having the extension put in as well as taken out by the salon. The extensions come in two shades of pink; one is bright and the other is a bit more natural and toned down. Both are fade proof and last for up to nine months.
"It's fun, funky and different, and it's something that everyone can do" Ingram said. "Everyone wears the ribbons, but this is a new way of advertising and a great starting point to get people talking about breast cancer."
Is this just the latest fashion statement, or is there another reason pink hair is suddenly in vogue? Actually, as the stylists will explain to anyone who asks, they are proudly wearing their pink locks in support of breast cancer awareness, and they are hoping that all of Birmingham will join them in this unique public display of support for the women who are battling breast cancer.
Pink Hair for Hope is a benefit program combining the efforts of the SO.CAP.USA Hair Extension company and participating salons. This is the second year the program has been in effect, but the first year that Hair Impressions, a Paul Mitchell Focus Salon, is participating.
In the nine months that the salon has been open, they have already participated in several benefit programs including a benefit with the Muscular Dystrophy Association and another benefit for those with bipolar disorder. Salon owner Keith Ingram hopes to raise $4,000 for breast cancer research with this latest program.
"We have all been directly touched by someone who has breast cancer," Ingram said. "We want to help raise money to find a cure. It's a worthwhile cause."
The stylists' and owner's enthusiasm can easily convince customers to donate for research and get a pink extension.
For a $10 donation, anyone can receive a pink hair extension graft with all the proceeds benefiting breast cancer research.
The donation includes having the extension put in as well as taken out by the salon. The extensions come in two shades of pink; one is bright and the other is a bit more natural and toned down. Both are fade proof and last for up to nine months.
"It's fun, funky and different, and it's something that everyone can do" Ingram said. "Everyone wears the ribbons, but this is a new way of advertising and a great starting point to get people talking about breast cancer."