(Image: Getty Images for ULTA Beauty / K)

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Kim Kardashian has revealed that she is shutting down KKW Beauty following her divorce from Kanye West.

The 40-year-old announced the news on her Instagram Stories that the brand and its website would be shut down in August.

However, Kim confirmed that she would return with new products, but that they would be under a "completely new brand" as she is keen for it to be "more modern".

She wrote in an Instagram Story: "To our loyal customers. It all started with a contour kit and expanded to eyes, lips, body and many incredible collections over the past four years."

Kim Kardashian is rebranding her cosmetics line
(Image: Getty Images for ULTA Beauty / K)

The TV star added: "On August 1st at midnight we will be shutting down the KKWBeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new look.

"I'm excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned.

"In addition, my team is hard at work to improve the customer shopping experience where you will be able to purchase my beauty and cosmetic offerings in all categories from one single website.

The reality star is enjoying a new venture after announcing her divorce from Kanye
(Image: Getty Images for ABA)

"Thank you so much for being on this incredible journey with me, and I promise we won’t be gone for too long."

Kim's website will put all products on sale, with 20 to 75 per cent off, while supplies last.

It comes after she filed for divorce from Kanye back in February.

And in recent weeks, fans have hailed the star for the return of 'old Kim' as she was pictured having the time of her life during her lavish holiday in Rome.

The Keeping Up With The Kardashian's star has been sharing glimpses of her luxury Italian holiday with fans, and the latest snap had Kim enjoying a plate of pasta.

She shared this on her Story
(Image: kimkardashian/Instagram)

Kim Kardashian with her KKW beauty brand
(Image: Getty Images for ULTA Beauty / K)

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She posted a series of snaps looking stunning in a tortoiseshell body con dress along with a matching coin purse, sunglasses, and nails.

"Tortoise Shell at the Trevi," she captioned the photos.

The vinyl mini dress is a gorgeous vintage Dolce & Gabbana from the 1990s and Kim knew exactly how to work it.

Kim's trip to Italy was one of the first times the SKIMS founder took a long break away from the four children she shares with her ex Kanye.

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