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Megan McKenna unveiled her new flowing blonde locks in a sun-soaked selfie on Instagram on Wednesday.
The 28-year-old left her fans branding her new bouncy ‘do "beautiful" as she shared a shot of herself modelling her clip-in hair extensions from her collaboration with Easilocks.
In the snap, the CBB star donned a black blazer in her car and kept her clip-in coif with a black baseball.
Megan sported a glowing beauty look and accessorised her chic ensemble with a diamante bag and rings for the post, which she captioned with a fire and heart emoji.
Megan’s glamorous selfie comes three weeks after she shared a throwback photo of herself from before she found fame.
Megan McKenna unveiled her new 'do on Instagram on Thursday
The Ex On The Beach star took to her Instagram account at the time to post a string of photos to mark her sister Milly's 26th birthday.
And in the snaps she included was one of her, Milly and their brother Harry when they were teenagers, and she looked completely different.
It comes after Megan revealed she has ditched lip fillers and her trademark big hair to help change her image while she pursues her singing career.
In her post, Megan showed what she looked like before she came on the scene.
She looked baby-faced as she posed alongside her siblings while wearing a white t-shirt with a black and white print and a pair of black shorts.
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Megan showed off her natural beauty in the picture and wore her brunette locks down and straight around her shoulders.
In 2019, Megan said she was revamping her image, a decision which left her feeling "liberated".
The reality TV star told the Daily Mail : "I feel liberated, 100 per cent. I finally feel comfortable in myself. I'm so over that life! It's boring.
"This girl that everyone is seeing has always been me. I've just never had the chance to break free and show that side of me because I've been on TV shows that are a lot of pressure and drama.
"I have stripped back with loads of things, my hair, my make-up, my lips, right down to my clothes. I feel less is more.
Megan has ditched the lip fillers
Megan looked stunning a throwback photo of herself when she was a teenager before she found fame
"I know I dress up for stage but that's a different story, if you see me in my day to day clothes, I am on a much different vibe to what I used to be."
Megan has become known for reinventing herself throughout the years.
Her first brush with fame was in 2009 when she was just 16-years-old and reached the semi-finals of Britain's Got Talent as part of the music group Harmony.
That same year she appeared in The Inbetweeners and in 2010 she made an appearance in TOWIE.
Megan before changed up her look
(Image: Dave J Hogan/Getty Images)
In 2015, Megan appeared on the third series of MTV reality series Ex on the Beach, and returned for the fourth series. She became known for getting into fights with her fellow cast-members.
Megan had even more tantrums in Celebrity Big Brother in 2016 and even received a formal warning for her behaviour.
That year she joined the cast of TOWIE, which she starred in with her then boyfriend Pete Wicks, before quitting in 2017 after their breakup.
Megan then launched her music career and in 2019 appeared on Celebrity X Factor, which she won.