The Radio 1 star admitted that interest in his private life can be "quite unnerving"
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Prior to his stay in the Welsh castle, BBC rising star Jordan North was best known as Radio 1 's supply teacher and for reviewing the nation's 'picky teas' on his social media accounts.
However, after taking part in the 20th series of I'm a Celebrity…Get Me Out of Here!, coming runner-up behind Giovanna Fletcher in December 2020, the Burnley-born broadcaster has become a household name and unlocked a new level of fame.
Speaking to The Mirror, the 31-year-old admitted that the new found interest in his personal life can be "sometimes quite unnerving" but accepts it's to be expected when working in the media.
Jordan North has partnered with Cadbury experts, sharing their chocolate tasting skills with the nation, encouraging fans to Be The Judge of this year’s Inventor bars.
"It was all new to me," Jordan said when discussing the attention he received after appearing on the ITV reality show.
"I thought I’d come out half way through at best, so i never expected to get to the final, never mind runner-up!
"I’ve always tried to keep things pretty private. It’s sometimes quite unnerving when people are asking about your personal life," the star confessed.
"But you know what, it’s part and parcel of the job."
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The radio presenter when on to reveal how he's adapting to life in the spotlight since his stint on reality television.
"The more interviews I’m doing, the more I'm getting used to talking openly," he explained.
"If you listen to my radio show, I’m always getting told 'You shouldn’t have said that!' I will never learn my lesson. Loose lips sink ships."
He added: "I try to think a bit more before I speak, and I am quite aware of it, but at the end of the day, I am a bit of a talker."
While his success in the Welsh castle may have opened up new career possibilities, Jordan is fully committed to his day job as a Radio 1 DJ.
Viewers fell in love with Jordan when he appeared in the 20th series of I'm a Celebrity… Get Me Out of Here!
"I’ve been pretty open and honest about this from day one – as long as I’ve got Radio 1, that's the main priority and anything else that comes along is a bonus," he told us.
"I only started my weekend show in September so I’m still trying to grow my audience on that and make sure I’m sounding the best I can every weekend."
The TV personality went on to add that he is enjoying all the new ventures he has embarked on since leaving the castle in December.
"I got to do Celebrity Juice with Keith Lemon which was such a good laugh. I’ve watched that show pretty every year since I was at uni," he revealed.
"I now get to work with Cadbury's chocolate. This is a brand that is a part of Britain – it's such a big UK name."
"When I told my mum i was working with them, she said ‘Oh you know I love them! Those fruit and nut bars!’ So doing this is fun!”
"I’m doing stuff at the moment that's fun and I really want to do."
Fans can vote for their favourite bar to be crowned the latest Dairy Milk bar to join the iconic range on the www.cadburyinventor.com website until September 5