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Former West Indies cricketer Michael Holding was praised for this blunt discussion on racism on Good Morning Britain – after passionately calling racial inequality as ‘a load of b*****ks’.

Holding appeared on the early morning television show to discuss Black Lives Matter, the racism he’s been victim to and the ongoing debate about footballers ‘taking the knee’ in matches.

Speaking with Ben Shephard and Susanna Reid, he said: “We have people growing up, subconsciously or not, thinking they are superior to other races.

“And we have people growing up, subconsciously or not, thinking they are inferior to other races… and that is a load of b****ks, as you would say.”

Michael Holding said racial inferiority and superiority was a 'load of b****ks'
(Image: ITV)

While Ben apologised to viewers at home sensitive to the bad language, but added that those watching would “understand the sentiment".

“You can see how passionate you are about it and no one would question that,” the presenter added.

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During the discussion on taking the knee, the famed sportsman said he didn’t want players to do it as a “box-ticking exercise” and would rather people walk the walk when it comes to balancing out racial injustice.

“I’m glad to see the rousing applause and the cheering is now getting larger and really outdoing the booing,” he said of football supporters during recent games.

Presenters Susanna and Ben appreciated the sentiment behind the swear word slip

“I’m a little bit disturbed by the booing, but it’s not something I’m totally surprised about, because as I’ve told people, you’ll always have racism.

“You’ll always have people who don’t want to understand, but it’s a matter of trying to get the masses, the majority, to understand, and the majority to realise that things are wrong and to make changes.

“It’s like crime,” Holding rationalised. “You’ll never get rid of time, but the less crime you have in society the better off you are.

“As for taking the knee, I’m not here to tell anyone they must take a knee, because I don’t want people to take a knee because you are ticking a box.

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“You either take the knee because you support the cause or you don’t.

“If you don’t support the cause don’t take the knee because people are telling you to take a knee.

Michael Holding said he didn't want people to take a knee to 'tick boxes'
(Image: ITV)

“That is not what I’m expecting from anyone. The worldwide acceptance gesture to support black lives matter is taking the knee, but as I said, don’t take the knee if you don’t believe in it.”

His comments were later supported by competition host Andi Peters, who spoke about his own experiences with racial profiling, with security guards monitoring him in shops so he ‘didn’t steal a bar of chocolate’.

Good Morning Britain airs weekdays from 6am on ITV.