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A fire has broken out at a central London pub owned by Guy Ritchie.
At 12:15pm on Wednesday, emergency services were called out to the Lore of the Land pub in Fitzrovia, located on Conway Street.
The blaze, which is believed to have started in the kitchen, saw ten fire engines and around 70 firefighters arrive at the scene to tackle the fire earlier today.
A spokesperson for London Fire Brigade said that the blaze was inside the extraction system of the pub and it was proving "challenging" to tackle.
The emergency services managed to get the fire under control by 3:48pm, but the cause of the blaze is still under investigation.
Guy Ritchie's London pub is on fire
(Image: Getty Images)
Guy's Fitzrovia pub
It's reported by Evening Standard that six fire engines still remain at the scene and it is still ongoing, according to Met Police.
Conway Street and nearby Grafton Way are taped off to the public.
LFB's Twitter account shared that thankfully, there were no injuries reported.
Station Commander Jason Fisby said: "The fire was within the extraction system from the first floor to the roof vent. There were no reports of any injuries.
Around 10 fire engines and 70 firefighters were called to the scene
The fire is under investigation
"Access to the seat of the fire was challenging and very labour intensive. The number of fire engines at the scene was a reflection of the need for a high turn over of firefighters wearing breathing apparatus.
"Firefighters carried out salvage work and trying to prevent water damage on the floors below."
Lore of the Land pub is owned by Fat Boy Pub Company, which was founded in 2018.
Actor and producer Guy is listed as a director of the firm on Companies House.
Firefighters can be seen at the blaze
It happened at the Lore of the Land pub in Fitzrovia
A statement on the pub's website from Guy says: "I've always had a passion for beer and pub culture, so it seemed fitting that I should set up a brewery.
"I'm interested in trying to add a subtle and contemporary change to the traditional drink of Britain."
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Guy is famously known for his roles in films including Sherlock Holmes and The Gentlemen.
The Mirror has contacted Guy's representative and the London Fire Brigade for a comment on this story.
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