Sojo, which aims to cut fashion waste, was launched in January
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Thirteen million items of clothing are chucked out every week in the UK.
But rather than let trousers that need repairing or a dress that is a bit too snug rot away in landfill, a 23-year-old woman is on a mission to save them from going to waste.
Josephine Philips set up app Sojo, the Deliveroo of clothing alterations. It has been downloaded thousands of times since launching in January.
She explained how she set up the service after trying to shop for a sustainable wardrobe in secondhand and charity shops but was finding things that weren’t her size.
“I don’t know how to sew and I didn’t know any seamstresses in my area so I decided to revolutionise the tailoring industry by bringing it into the digital age and making it possible for users to send an item from their bedrooms.”
Josephine Philips set up app Sojo, the Deliveroo of clothing alterations
At present her app is only available in London zones 1 and 2, but Josephine aims to be in five UK cities by the end
of the year.
Alterations cost between £8 and £40, and repairs between £5 and £35. All items are collected and delivered by cyclists.
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Generation Z – those born from the mid-1990s onwards – champion secondhand and vintage clothes while shunning fast fashion, an industry that creates 10% of global carbon emissions.
Depop, an app for selling and buying used clothes, has become so successful that it was sold this month for £1.1billion. The clothing rental market in the UK, including firms like My Wardrobe HQ, the site the Prime Minister’s wife Carrie Johnson hired her wedding dress from, is also forecast to be worth £2.3bn by 2029.
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Big firms like Primark are starting to cotton on to the fact that they will need to change their ways. Last year, they launched a range of sustainable garments made entirely from recycled materials. But more change is needed.
Until then, keep clothes out of landfill by repairing, altering or buying secondhand to enjoy fashion that doesn’t cost the earth.