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Stacey Dooley has continued promoting the haircare company which reportedly got her booted from her job hosting BBC make-up show Glow Up.

The 34-year-old presenter uploaded a new post promoting beauty brand Clairol just minutes after reports emerged that she was “secretly dropped” from the series.

According to The Sun, Stacey lost the job because BBC bosses felt one of her Clairol ads closely resembled the format of Glow Up – and rules state BBC talent should not appear in adverts which "mimic or replicate their on-air roles for the BBC".

The Strictly star had hosted the show for two seasons, but was replaced by Maya Jama for series three.

After reports linking her axe to her sponsorship deal emerged, Stacey shared another Clairol-dedicated Instagram post just moments after the news broke.

WARNING TAKEN FROM INSTAGRAM CAPTION: Stacey Dooley stands her groud and continues relationship with Clairol LINK TO PAGE: https://www.instagram.com/sjdooley/

In the post, she went on to promote the hair dye kit she has created with the brand to her 980,000 followers.

The star filmed herself running her fingers through her eye-catching hair while smiling for the camera.

She captioned the video: “Box freshhhhhhhhhh. My @clairol_uk_ire colour. (YES, I really do use it!)

"(Obvs have a working relationship w/Clairol but no obligation to post this). And trim by the ACE @eamonnhughes."

WARNING TAKEN FROM INSTAGRAM CAPTION: Stacey Dooley shows off her freshly coloured locks LINK TO PAGE: https://www.instagram.com/sjdooley/

Her quick reaction to the headlines seemingly shows she is firmly standing with Clairol despite the BBC's decision to axe her.

According to the reports, BBC bosses said Clairol commercials starring Stacey "showed a clear disregard for its strict impartiality rules."

The advert that reportedly got her dropped from the show featured the reporter showing off her freshly coloured hair while wearing a leotard.

Back in October, Stacey told fans she wouldn't be fronting the third series due to "scheduling conflicts".

(Image: BBC/Wall To Wall/Guy Levy/Sophie Wade)

An insider told The Sun: "Stacey might have made it sound like she was stepping away from the series of her own volition, but in reality, she was not asked to stay because the BBC were furious about Clairol.

"They are sick of people using their platform to go off and earn private money.

"It was a tricky situation as she does other things for the BBC, but they decided she would lose her Glow Up contract."