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Ulrika Jonsson stripped completely naked in her garden to highlight the importance of men's mental health.
The former Gladiator presenter, 53, ditched her clothes as she raised awareness around the matter, and urged her fans to donate to charity StrongMen – founded by SAS Who Dares Wins recruits Dan Cross and Efrem Brynin.
The outspoken TV star was glowing as she bared herself for the camera – showing off her bold tattoos with her followers.
Ulrika channelled her inner Greek goddess as she added a gorgeous flower to her blonde hair, while pushing a huge wheelbarrow in her wellies.
It appears she was nominated for the incredible challenge, as she took her turn to invite others to join in with raising awareness about the all-important topic.
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Alongside her snap, Ulrika penned: "To mark us becoming 150k strong on this page, I’m baring myself for @strongmenorguk.
"Text STRONG to 70085 to donate £5 to help men cope with bereavement; open up and talk about grief.
"It's never unmanly to talk."
She encouraged people to donate
She added: "NB. No flowers were harmed in the making of this."
The presenter added hashtags including "#wearyourheartonyoursleeve and #timetotalk" as she pushed the post out to others.
Her fans went wild over the naked snap, with one person commenting: "Omg this is EVERYTHING!!! NOT A FILTER IN SIGHT! Thank you beautiful Lady for your realness."
"You are truly amazing," another shared.
"I nearly dropped my phone!!!! You are looking amazing. Body goals," a third added.
Ulrika recently sported a pink bikini and deep tan in pics which sparked concern among fans
In recent days, Ulrika sparked concern over her body weight.
She revealed she wants to put on weight following concern regarding her body size.
Posting a pic on Instagram, the mum-of-four was seen relaxing on a sunlounger in her garden sporting a pink bikini and deep tan.
However fans have expressed concern over the Swedish-born star's size with one posting: “Hello. Hope you're well. I just wanted to say you look so very slim and wanted to know if you are OK. You are a beautiful and amazing woman, but just thought how thin you are.”
She is glowing at the moment
Ulrika responded saying: "I am a bit thin but trying to put weight on.
"I don’t have an eating disorder but I think the constant commenting on women’s size is unhelpful.
"I spend my life cooking, eating and feeding. I’m trying to put on weight just not nice to hear unhelpful comments but I see where you are coming from. Sending you lots of love."
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