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It seemed a fairly innocuous moment as Cristiano Ronaldo swatted aside two bottles of Coca Cola ahead of his pre-match press conference.
But as with everything the Portugal legend does, the move appears to be a lot more calculated than one would believe.
It comes as no surprise that the uber fit 38-year-old lives by a strict and formulaic diet and exercise plan.
And that clearly even goes as far as the drinks he puts in his body as he looks for any slight advantages.
Portugal kick off their European Championship defence on Tuesday, when they face Hungary in Budapest.
Cristiano Ronaldo moved the two Coke bottles out of his way, instead opting for some water
In a group also including the last two world champions in France and Germany, Ronaldo ensured he would remain in tip-top shape, instead picking up a bottle of water and promoting it to the virtual assembly of reporters.
It was a move that has prompted praise from anti-obesity campaigners, helping to highlight the negative impact of junk food sponsoring sporting events.
Caroline Cerny, Alliance Lead at Obesity Health Alliance told the Telegraph: “It’s great to see a role model like Cristiano Ronaldo reject Coca Cola for water, setting a positive example for young fans and showing his disdain for a cynical marketing attempt to link him with a sugary drink.”
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But his staunch refusal of sugary drinks has even transcended into his home life, with his eldest son Cristiano Ronaldo Jr, leaving him fuming when he has a swig.
Speaking last year on his son’s ambitions to follow in his footsteps, he said: "I'm hard with him sometimes because he drinks Coca-Cola and Fanta sometimes and I'm p***** with him.
"I fight with him when he eats chips and fries and everything, he knows I don't like it.
"Even my small kids, when they eat chocolate they always look to me and, you know, we have to be strong.
"But to be honest he has potential, he is a big boy, he's fast and he's driven well. But this nothing, I tell him every time, it takes a lot of dedication, a lot of hard work.
He added: "Sometimes when we're at home I say 'go to the treadmill to run a bit' and after the treadmill I say 'now go to the cold water to recover to do it tomorrow again,' and it's 'daddy, it's so cold the water I don't want to do it’.
Ronaldo said his son drinking sugary drinks left him "p*****"
(Image: FIFA via Getty Images)
"But I understand it, he's only 10 years old, it's up to him, I'm not gonna push nothing for him to be a football player.”
Ronaldo has previously worked on advertising campaigns for Pepsi and Coca Cola, suggesting he wasn’t always as opposed.
Former footballer Jan Aage Fjortoft has pointed to the root of his disdain for a can of Coke, recounting a story that his compatriot Ole Gunnar Solskajer told him.
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"Ronaldo came once to a breakfast with a Coke in his hands,” Fjortoft said. “Giggs pushed him on the wall and said: 'Don’t ever do that again!'"
Remarkably, Ronaldo’s public snub actually took a penny off Coca Cola’s share price on Monday, a clear sign of the goalscoring sensation’s global appeal.
With Ronaldo, very little is ever by accident.