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Eamonn Holmes was branded a "relic" after he shared his support for brand new UK channel GB News.
The broadcaster, 61, took to Twitter on Sunday to share a passionate post about how current affairs broadcasting needed a "shake up".
He penned: "I hope @GBNEWS gets a decent chance …. we need a shake up on the News front. May it keep all the other News providers on their toes.
"I have huge respect for TV news but this is a reminder that News is not just Westminster or a constant woke agenda."
However, the Northern Irish presenter’s tweet was met with a mixed opinion as one follower branded him a "relic" for his dig about how news doesn’t have to be a "constant woke agenda".
Eamonn Holmes was branded a 'relic' after he threw his support behind GB News on Twitter
The Twitter user wrote: "'constant woke agenda'? Christ, you really are a relic".
The comment appeared to infuriate the broadcaster, who fired back: "And u r obviously Stupid".
That wasn't the only tweet Eamonn received looking for clarity on his "woke" swipe with another social media user writing: "Hilarious that you think 'woke' is a bad thing when the opposite literally means asleep…
"…the dictionary also describes it as 'alert to social injustice and discrimination, especially racism' so it's very bizarre that people try desperately to make it look like a bad thing!"
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"Explain, exactly, what you mean by 'constant woke agenda', which channels broadcast it and why it is a bad thing, Eamonn," a third wrote.
While one follower agreed with Eamonn and shared: "Well said, Eamonn. It deserves to succeed."
The presenter's comments come days after his wife Ruth Langsford stunned the Loose Women panel on Wednesday's show as she made a cheeky comment about her sex life.
The 61-year-old was joined by Coleen Nolan, Janet Street-Porter and Kelly Bryan on the ITV show when their conversation turned to the topic of sex toy parties.
The host penned an enthusiastic tweet about GB News
Broadcaster Andrew Neil kicked off GB News on Sunday
(Image: GB NEWS/Twitter)
But Janet was not impressed and commented: "I didn't like the name at all. I felt like my private little joke was being intruded on. Me and my gay friends have a Sisterhood and I'm known as Sister Strop!"
Janet also claimed that she felt it "diminishes feminism in a way" but Ruth totally disagreed.
"I don’t think it does. I think it absolutely embraced women," she explained.
"When the parties first started it absolutely empowered women to earn money. And also women didn’t used to talk about sex and what they wanted and what they needed.
Ruth Langsford stunned the Loose Women panel on Wednesday's show as she made a cheeky comment about her sex life with Eamonn
"And I think a group of women together at those parties – yes they are selling product obviously – but part of that and the build up to whether they buy anything or not is women opening up to each other, taking about sex," Ruth added.
Coleen then interjected: "You sound like your a woman of experience here, that you’ve had a lot of these parties?"
Janet chimed in: "Yeah! What have you been buying? What have you and Eamonn been up to?"
An image of Ruth in a sexy leather outfit then flashed up on the screen as she cheekily said: "Well, there’s me dressed up with my leather whip. What can I say? You’re never too old!"