Kylie’s rosé promised so much but didn’t go down well with our tester (Image: PA)

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Boozy Brits spent more than ever on lockdown drinking – and celebrities are cashing in with their own bespoke brands.

Alcohol sales shot up during the pandemic with supermarkets reporting a 10 per cent increase in sales and online purchases rising by 22 per cent.

Industry experts say the celebrity drinks market has gone from being a “trickle to a flood”.

Adam Leyland , Editor In Chief of food and drink industry bible The Grocer, said: “ Coronavirus has helped the growth of celebrity wines in particular.

“While the restaurant trade has been hammered, sales in supermarkets, off-licences and subscription-based and online operations have boomed.

What is your view? Have your say in the comment section

Reporter Richard Simpson tries the Highgrove Vin de Bourgogne

“The success of celebrity alcoholic drinks tie-ups started as a trickle and has become a flood.”

He said British stars and following in the footsteps of American celebrities, becoming shareholders in brands.

Adam said: “What’s in no doubt with these celebrity drinks brands is their success in securing shelf-space. And among a whole bunch of bog standard brands, celebrity-backed wines command higher prices too.”.

Read our essential guide to the top 10 celebrity-backed tipples you can buy.. And we even taste tested absolutely all of them (so you won’t have to!).

Phillip Schofield (£24.99 for a 2.25 litre box – equivalent to three bottles)

Phillip Schofield says wine is his second biggest passion
(Image: schofe/Instagram)

DRINK : Benevento Falanghina (Italian White wine)

WHAT THEY SAY: After my family, wine is the biggest passion of my life without question.

WHAT WE SAY: Strong flavour and bitter aftertaste. Not bad if served cold (with plenty of melted ice in it) but only if you are absolutely parched. Stick to daytime TV, Phil.

SCORE : 2/5

Prince Charles (£39.95)

Charles promotes a tipple
(Image: Getty)

DRINK : Highgrove Organic London Dry Gin.

WHAT THEY SAY : A truly Regal creation inspired by the Royal Gardens at Highgrove, the private residence of HRH The Prince of Wales.

WHAT WE SAY : Intense flavour. Bursting with citrus and rosemary notes. Perfect for a tall icy G and T sundowner if a bit overpriced.

SCORE : 4/5.

Kylie Minogue (£7 to £9 )

DRINK : Rosé (French)

WHAT THEY SAY : It’s beautiful, it’s pretty. It’s summer in a bottle

WHAT WE SAY : Tastes a bit like a very bog standard rose wine you might find on tap at an average British boozer. And it feels like it might give you a hangover. Avoid. Not cheap either.

SCORE : 1/5

Brad Pitt and Angelina Jolie (£12)

DRINK : Studio by Miraval rosé wine

WHAT THEY SAY : This new rosé will be the common thread linking a location, a legend, a legacy, and, above all, a love of art. It’s intended to evoke the spirit of the French Riviera.’ The couple still jointly own this French vineyard despite their split.

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WHAT WE SAY : Lightly fragrant on the nose. A pleasant wine which feels expensive and complex. You could happily quaff this with fruits de mer Club 55 in St Tropez.

SCORE : 5/5

Sir Ian Botham (£7.99 )

DRINK : Botham the all-rounder (South eastern Australian Chardonnay).

WHAT THEY SAY : This is a medium to full bodied wine with a rich fruit profile and weight. On the palate, flavours of grapefruit, citrus and peach are combined with a well balanced acidity to produce an elegant style of Chardonnay with a good length and finish.

WHAT WE SAY : Strong-flavoured, slightly peachy and acidic. Not a big-hitter, rather a standard Chardonnay.

SCORE : 2/5

Graham Norton (£9.50)

Graham Norton's wine appears to be a vanity project with his name written on the bottle eight times
(Image: BBC)

DRINK : Pink by Design (New Zealand rose)

WHAT THEY SAY : What a stunner! Created on a perfect summer’s afternoon, balanced flavours and the perfect shade of pink combine to create my favourite Rosé to date. Enjoy!

WHAT WE SAY : Inoffensive, quaffable with a naff label. A light fruity, sunny afternoon treat. In case you forget, his name is written on the bottle eight times! Perhaps a bit of a vanity project.

SCORE : 2/5.

Heston Blumenthal (£25)

DRINK : Lazy Espresso Martini.

WHAT THEY SAY : Chef Blumenthal has created a pre-made cocktail that combines British Chase Vodka and the same Ethiopian Worka speciality coffee as served in the Michelin-starred restaurant.

WHAT WE SAY : Ready-mixing this particular cocktail is very hard to get right. This one isn;t a bad effort but it is too sweet – a bit like Tia Maria – and needs more of a caffeine punch.

SCORE : 3/5

Ryan Reynolds (£29)

Ryan Reynolds' Aviation gin is the best, according to our tester
(Image: Virgin Atlantic)

DRINK : Aviation American Gin.

WHAT THEY SAY : I’ve tried every gin on the planet and Aviation is, hands down, the best. Also, I don’t recommend trying every gin on the planet. Stick with this one.

WHAT WE SAY : This kind of strength gin (it’s 42% but feels more like 50%) is the kind you might need a suck on before taking on a hairy wartime bombing raid. It really makes your eyes water. Its botanicals are complex and hard to define. This is a very popular gin but perhaps more of a Christmas treat than a regular go-to.

SCORE : 4/5

David Beckham (£25)

DRINK : Haig Club Clubman Scotch Whisky.

WHAT THEY SAY : Haig Club is all about making your own rules, I love that we are breaking the stereotypes associated with drinking scotch.

WHAT WE SAY : Looks like a cheap bottle of aftershave. Not very sophisticated at all in flavour. Tastes like an ordinary mass produced blended whisky. Save your money.

SCORE : 1/5.

P.Diddy (£38.50)

P. Diddy's vodka has refreshing citrus undertones
(Image: Getty)

DRINK : Ciroc Snap Frost Vodka.

WHAT THEY SAY : Lusciously smooth, playfully sophisticated Ciroc is a commitment to superior taste, quality and a fun-loving lifestyle.

WHAT WE SAY: Reassuringly strong with a pure taste. Citrus undertones. This one isn’t a shooter. Perfect for a long icy cooler-style drink at the poolside this summer.

SCORE : 4/5.

Spencer Matthews (£16)

DRINK : Clean Co. Clean G. (Very low alcohol gin – 1.5%).

WHAT THEY SAY : Crisp juniper, balanced with botanicals – delicious.

WHAT WE SAY : This is actually really refreshing! But perhaps only because it tastes a lot like undiluted lemon squash. Hard to see where the money goes. Chemical aftertaste. Why not just buy a bottle of lemon squash and add water. Delicious if you’re actually craving a soft drink and money is no object.

SCORE : 3/5.