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Sky Sports News presenter Jim White has announced his decision to leave the broadcaster after 23 years working on the channel.
White, 64, who also works for talkSPORT, became synonymous with transfer deadline day in particular during his long spell at the station.
But on Friday he announced to his near-500,000 Twitter followers that the time has come to step down.
In a statement he said: "Breaking news!! After 23 fantastic years, it's time to bid farewell to Sky Sports.
"After much thought and with a heavy heart I leave Sky Sports News – but what a journey it has been.
"To all the superb producers, assistant producers, directors and floor managers, a massive thank you. To my fellow presenters, thank you.
Jim White is to leave Sky Sports News
(Image: Publicity Picture)
"Other media challenges lie ahead! Have presented every late shift on every Transfer Deadline Day – thanks for everything Harry! To everyone out there, keep watching the best sports news channel in the business."
He then added the hashtag "YellowTieForSale".
Mark Alford, director of Sky Sports News, said: "Jim is a first-class broadcaster and journalist. The energy, drive and, of course, stories he has delivered in his stellar 23 years with Sky Sports News is peerless.
"His friends throughout Sky wish him every success in his future endeavours. Thank you, Jim. Good luck."
White began his broadcasting career at STV flagship programme Scotland Today, and worked as a sports reporter at the 1986 World Cup in Mexico, travelling with the Scotland team to the tournament.
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He first joined Sky Sports in 1998, and has been one of the most familiar faces from their football coverage ever since.
Last year he opened up on his battle with alcohol, and said it threatened to ruin his career.
Speaking on the Blethered podcast with Sean McDonald, he said: "I had this ridiculous theory that if ever I got a big story or if I ever got a decent interview I would always celebrate by going on the p***.
"It was not great and I kept on doing that.
"I came down to London to join Sky and I was still drinking a fair bit.
"I had people like my then boss, Andy Melvin, at Sky saying to me 'You're drinking too much'.
"I remember having a conversation with Graeme Souness when we were doing a game together.
"He said 'Listen, just a little word of advice, a little bird's told me you're drinking too much'. He looked at me and said 'If it takes a friend to tell you then hopefully it will make a difference'.
"The short and tall of it was it took me a while to realise I had done a lot of damage to my personal life and relationships within it for which I'm eternally sorry."