Norwich’s new kit for next season – but they’ll now need to find a new sponsor

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Norwich City have scrapped their controversial shirt sponsors for next season – after just three days.

Earlier this week the Canaries announced a new partnership with Asian gambling company BK8.

However, shortly after the agreement was announced a series of images circulated online of marketing material that BK8 had previously used that involved highly sexualised images of women.

Norwich asked for offensive material to be removed but today have announced that they are canning the arrangement.

The club, who will be back in the Premier League next season after romping to the Championship title, today released a statement confirming the news.

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It said: “The club and BK8 have taken on board feedback from its supporters and partners, and after continued discussions we have agreed to immediately end the partnership.

“Whilst we anticipated some negative responses to the announcement of the partnership with a betting company, the club understands the reaction to BK8, their affiliates and other similar brands’ ways of marketing, the values of which do not align with those of the football club.

“On this occasion, we got it wrong. For that, and any offence caused, the club apologises.”

City this week announced the departure of Emi Buendia to Aston Villa for a club record sale of £35million but this off-field hiccup now leaves them searching for a new shirt sponsor.

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