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Dad Tom Fletcher has got his very own Elf on the Shelf as wife and podcast host Giovanna continues through life in the I'm A Celeb castle.
Camp leader Gi is one of the bookies' favourites to be crowned the show's first castle royalty.
And McFly's Tom has brought the childrens' book character on board as he and the kids ramp up for Christmas.
Tom and Gi have been an item since they were teenagers, and now share Buzz, six, Buddy, four and Max, two.
Sharing a snap of the Elf, next to a castle imprinted with "#TeamGi", Tom wrote: "Look who's back. I told him he could stay as long as he votes for @mrsgifletcher. Does the castle have an elf? #teamGi#imaceleb."
Gi's been missing her family during her I'm A Celeb stint
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Shane Richie's son unmasks I'm A Celeb's phantom dribbler as mess torments campmates
Gi's been open from the start about how much she misses Tom and their three little ones.
Her campmates rallied around her after a task saw her miss out on a treat from home.
"Your heart aches and then you attach yourself to anything," she said in the Telegraph.
"How lovely would it be to hear from Tom and the boys, just a sentence? It's a sentence and I'm going to pretend each sentence anyone gets is from the kids and I'm going to adopt them like they're mine."
And TOWIE star brother Mario Falcone admitted he was finding it tough to watch her cry.
Tom's got his own Elf on the Shelf
Gi broke down in tears
But once she'd dried her eyes, Gi was back to her usual chipper self – and dished out some stories from her years of mixing in high-profile circles.
One of her podcasts saw her sit down for a chat with none other than Kate Middleton, the Duchess of Cambridge.
"I would call her Kate Middleton before," she told a dumbstruck Shane Richie, "but they all call her Katherine or The Duchess.
She gushed over the Duchess of Cambridge
Kate told Gi they should 'keep in touch'
(Image: The Royal Foundation)
"So now, I'm kinda like 'the Duchess, or Katherine'."
"I might have fallen in love," she added, "Girl crush."
Spilling in the Telegraph, Gi went on: "What a complete career high, just two mums nattering away but in true mum fashion by the end we were drinking cold tea."
*I'm A Celebrity is back tonight at 9pm on ITV.