Publishedduration10 minutes agoshareSharenocloseShare pagelinkCopy linkAbout sharingimage copyrightQualcommimage captionQualcomm has said it believes 888 is the "most premium name" possible
Qualcomm has branded its next flagship chip for Android smartphones with a number lucky in Chinese tradition.
It says the Snapdragon 888 will let handsets take high-resolution photos faster than before and perform AI-related tasks more efficiently.
Devices powered by the chip should be on sale by March.
If the firm had followed its previous naming convention, it would have been numbered the 875. One expert suggested the decision had significance.
"It may point to Qualcomm extending an olive branch to those in the industry caught up in the ongoing China-US trade war," suggested Deborah Petrara from ABI Research.
"888 is regarded by the Chinese as a symbol of fortune and prosperity, which will also undoubtedly chime well with Qualcomm's expectations of success."
Over recent months, Huawei has been blocked from getting its own Kirin smartphone chips produced as a result of US restrictions.
California-based Qualcomm was recently given permission to sell its 4G-based chips to Huawei as an alternative.
This would not cover the new chip – which contains an integrated 5G modem. But in time the export rules may be reduced further under the incoming Biden administration.
Qualcomm said other Chinese vendors – including Xiaomi, Oppo, One Plus, Meizu, Nubia, Vivo and ZTE – had already shown "support" for the Snapdragon 888 ahead of announcements of their own.