THE FA have contacted Huddersfield as they investigate whether Town's controversial new kit breaches advertising regulations.
The Terriers donned the tacky tops for tonight's friendly against Rochdale – with some shocked fans singing "Stand up if you hate the kit" due to its huge Paddy Power branding, likened on social media to hen-do sashes.
4 Terriers' skipper Jonathan Hogg plays a pass in a kit that some supporters think Huddersfield have made a pig's ear ofCredit: Getty – Contributor
4 Huddersfield's German centre-back Chris Schindler tested out the controversial new kit in the friendly with RochdaleCredit: Getty Images – Getty
STATEMENT: FA contact Huddersfield Town about new heavily branded kit. More on @SkySportsNews pic.twitter.com/cHQhz2ZiMA
— Bryan Swanson (@skysports_bryan) July 17, 2019
But Sky Sports reported that the FA want to hear Huddersfield's "observations" on the kit – and will take "appropriate action" if it breaks strict guidelines.
Supporters on Twitter have already torn the Terriers off a strip as they condemned a shirt design dominated by a diagonal advert spanning from top to bottom over an otherwise traditional striped kit.
Now the game's rulers have released a statement saying: "The FA has clear kit and advertising regulations for all club matchday kits.
"If we believe that any club has breached these rules we will look into the matter and, if required, take the appropriate action.
"We have contacted Huddersfield Town about their 2019/20 kit to seek their observations."
Fans mocked the top as something of a Roch-potch even before tonight's warm-up game at the Crown Oil Arena against League One hosts.
One tweeted: "I hope this is a joke! That’s absolutely horrendous."
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Another said: "Congratulations on officially winning Paddy Power's 2019 pageant show."
Other comments included: "Looks like a sponsored hen night!" and "Could you make the sponsor a bit bigger please?"
But Huddersfield themselves posted a proud photo of the dodgy design, insisting it will be on sale from Saturday.
4 This branding was too much for many fans and now the FA are investigatingCredit: Rex Features