RIO FERDINAND has been warned to only chase the director of football role at Manchester United if he is willing to devote his entire life to the job.
The ex-United defender, 40, spoke to executive vice-chairman Ed Woodward about the position, which Old Trafford chiefs have been desperate to fill for 18 months.
1 A guru has warned Ferdinand he will have to devote his life to United if he wants the director of football jobCredit: PA:Press Association
But one of the country’s leading experts on helping technical directors succeed in sport says Ferdinand will have to ditch the TV gigs and his other business interests.
Andy McIntyre, who runs VSI Executive Education, said: “The sporting director is running the football side of the club, the medium to long-term strategy and vision.
“If you look at Manchester United, there has been no football strategy whatsoever since Sir Alex Ferguson left.
“They scream out as a club who would benefit in having someone as bright as Rio sitting there as director of football.
SHOW YOU'RE SERIOUS
“It’s a full-time, intense, hugely responsible position. And if he is doing that, then everything else has to go from TV appearances and other business.
“If you are serious about it, at a club like United, the level of responsibility is vast.
“We know of people who are up at five in the morning, do a day’s work and then fly off to Paris to watch a player.
“They are then back in at their desk first thing the following morning.
MORE MAN UTD STORIESJAMES' BOND Maddison to snub £60m Man Utd transfer if they cannot promise first-team action ROM FOR IMPROVEMENT Lukaku told by Belgium boss Martinez 'it is clear' he must exit Man Utd ZZ takin' the PP Real will only offer Man Utd £90m for Pogba after star's transfer plea CommentMartin Blackburn Man Utd don't want an unhappy Pogba.. he can drag whole dressing room down Reas is on Man Utd to offer Pereira to Leicester to seal Maguire deal – but won't pay £90m Live BlogUNITED NEWS Man Utd transfer news: The latest transfer news and gossip from Old Trafford START OVER Man Utd scrapped entire transfer strategy after being humiliated by rivals City MANN UNITED Man Utd target Griezmann's future wide open as Barcelona deny any deal done SAK RACE HOTS UP Palace reject £50m Man Utd bid for Wan-Bissaka as Solskjaer starts revamp ExclusivePog off Majority of Man Utd fans want to see back of Paul Pogba reveals exclusive poll SHINING LIGT Man Utd 'need to sign De Ligt' and Pogba 'hasn't hit top gear' says Kleberson
“If you want to be director of football at Manchester United, it is something you need to be hungry for and are willing to commit absolutely to.”
McIntyre, who runs courses for retired sports stars taking the step into the boardroom, says Ferdinand could do with educating himself because his football knowledge will not be enough on its own.
He added: “For all the experience someone like Ferdinand has had, nobody has given him the skills to manage some types of crisis, or issues around Financial Fair Play.
“He is a talented individual, the type of individual that very much should be part of the English game.
“But what football can’t do is hang him out to fail. Why not help him develop his own leadership skills?”