THEY are the moments that leave you cringing.
Athletes across the world in joyous celebration as victory appears to be within their grasp – and then it's all snatched away in seconds.
PA:Press Association9 Pep Guardiola celebrated Man City reaching the Champions League semi-final before VAR intervened
We saw it last night as Pep Guardiola cavorted down the touchline after Raheem Sterling's late goal looked to have sent Man City into the Champions League semi-final.
VAR intervened, Tottenham went through and Guardiola's City went out.
But Pep is certainly not the only one to suffer this severe embarrassment.
So, here, SunSport takes a look back at the most memorable moments of premature celebration:
BBC9 Crystal Palace's Alan Pardew celebrated an FA Cup final goal in 2016 with a dance and then lost
It is the Wembley jig that Pards will never be able to shake.
With 12 minutes to go in the 2016 FA Cup final, Jason Puncheon put Pardew's Crystal Palace ahead against the mighty Man United, sparking a dad dance from the Eagles boss.
Three minutes later, United equalised and then Jesse Lingard got the winner in extra-time. Pardew was made to pay for his premature celebrations.
Corbis – Getty9 Bath's Freddie Burns blew a kiss and waved to the crowd before being tackled
Breaking away towards the try line, Bath's Burns directed a kiss towards his wife and a wave to the fans.
But it was all a bit too confident. Toulouse's Maxime Medard knocked the ball from his grasp and Bath were beaten by two points, leaving Burns with his head in his hands.
He said: "Today was an ultimate low and a mistake I'll learn from."
Sportsfile – Subscription9 Lonah Salpeter suffered an awful error as she finished her 5,000m race a lap too early
Israeli runner Lonah Salpeter raised her arms aloft in joyous celebration at winning a silver medal in the European 5,000m final.
Only problem was she'd stopped a lap too early. The early surge had drained Salpeter as she looked to complete the actual last lap.
When she crossed the finish line, Salpeter was in fourth. She fell to the ground in tears at the error.
EPA9 Snowboarder Lindsey Jacobellis showed off with a trick but fell and was pipped to the line
At the 2006 Winter Olympics, American snowboarder Jacobellis was all on her own as she eased towards the finish line.
It was time, she decided, for a celebratory trick on the final jump. But when her board touched ground again she caught an edge and Jacobellis fell to the floor.
Swiss rival Tanja Frieden capitalised, eating up the 43-metre gap and crossing the finish line first. That'll learn ya.
Thai Team Goalie
Twitter / @trtworld / TRT World9 An astonishing spin saw a ball crash off the crossbar and then bounce in
A clash between Thai sides Satri Angthong and Bangkok SC had gone to a penalty shootout.
Bangkok appeared to have missed the crucial spot-kick as the ball crashed off the crossbar, sending Satri's goalkeeper into rapturous celebrations.
What he'd failed to miss was that the ball had landed and then spun back towards the goal, bouncing over the line.
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Cyclist Luka Pibernik
Euro Sport9 Luka Pibernik celebrated his Giro d'Italia victory one lap too early
Pibernik threw his arms out wide as he crossed the finish line at the fifth stage of the Giro d'Italia in 2017.
The chasing pack were just behind him and their pace didn't ease as Pibernik celebrated. Because, just like Salpeter, there was still one lap to go.
Pibernik couldn't recover from the error and rival Fernando Gaviria won the stage.
Runner Tanguy Pepiot
FOX Sports9 Tanguy Pepiot demanded applause from the crowd and then got pipped to the line
Coasting towards the finish line in 2015, Oregon runner Pepiot waved his arm to the crowd, demanding their support as he won the race.
But the cheers were actually for Meron Simon who was sprinting up behind him to pip Pepiot to victory.
An awful laps in concentration.
BBC9 Jamie Cooke pipped the celebrating Frenchman to the line by 0.03 seconds
Frenchman Prades had given it all he'd got and was on course to win pentathlon gold.
His fist was waving in the air as he chugged towards the finish line, but then Brit Jamie Cooke came into his periphery.
Cooke sprinted past Prades to become the first British world champion in the event for 25 years.