RECARO: Manchester United, Real Madrid and more use £3,500 racing car seats in their dugouts

NO wonder he's always sitting down.

Ole Gunnar Solskjaer has barely moved from his Old Trafford seat since taking over the reigns at Manchester United.

RECARO: Manchester United, Real Madrid and more use £3,500 racing car seats in their dugoutsReuters13 Ole Gunnar Solskjaer sits on a plush red leather racing car seat
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Sure, The Red Devils have made their home a fortress once again, making Solskjaer perch comfortably on the touchline without the need to use his technical area to bark out orders to his players.

But there could be another reason why he parks his backside on the plush, leather seats that decorate the dugouts at the Theatre of Dreams.

Those chairs you see are actually race car seats you could find in an Audi, and were never originally meant to be for a football stadium.

The German company that makes them, RECARO has also kitted out Real Madrid, Borussia Dortmund, Lyon, West Ham and Newcastle United, as well as a variety of German clubs.

RECARO: Manchester United, Real Madrid and more use £3,500 racing car seats in their dugoutsGetty – Contributor13 Real Madrid are another European giant RECARO supply
RECARO: Manchester United, Real Madrid and more use £3,500 racing car seats in their dugoutsReuters13 Jamie Vardy and Co. seem comfortable in the Man United dugout

To date, around 70 football clubs around the world are sitting on the seats that also provide coaches, managers and subs with heat to keep warm whilst they're watching.

So, how did RECARO get involved in football?

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Well, the story goes back to 1990 and the then Bundesliga club, F.C. Kaiserslautern, who would go on to win the league that year.

The club, ironically also nicknamed The Red Devils, had then-RECARO owner Ulrich Putsch on their board.

RECARO: Manchester United, Real Madrid and more use £3,500 racing car seats in their dugoutsGetty – Contributor13 RECARO are a German company that supply various car giants with seats
RECARO: Manchester United, Real Madrid and more use £3,500 racing car seats in their dugouts13 F.C. Kaiserslautern kicked off the idea of using race car seats in stadium dugouts in 1990

After hearing the team's manager Kalli Feldkamp complain about having terrible back problems, Putsch came up with a novel plan to ease his manager's pain.

A RECARO racing car seat was fitted in the dugout where Feldkamp sat and the idea soon caught on.

By 1994, the rest of the team found itself enjoying the comfort of a RECARO seat too on a custom fitted players bench.

Tilman Schaefer, a company representative from RECARO told Jalopnik: “They put the seat right next to the bench.

RECARO: Manchester United, Real Madrid and more use £3,500 racing car seats in their dugoutsGetty – Contributor13 French giants Lyon have their dugouts kitted out with RECARO leather seats
RECARO: Manchester United, Real Madrid and more use £3,500 racing car seats in their dugoutsNeil Jones – The Sun13 RECARO seats have become a great advertising tool for clubs around the world
RECARO: Manchester United, Real Madrid and more use £3,500 racing car seats in their dugoutsGetty – Contributor13 And most RECARO seats also have heating to keep players warm

"Because the players thought the seat to be just gorgeous Ulrich had a complete bench produced for the home team."

As soon as sponsorship deals came to the fore, customised sports car seats became a trend around the world.

And soon, other seat manufacturers got involved as well.

"Other teams became so excited that they ordered benches from RECARO – so this became a special sales project over the years," Schaefer continued.

RECARO: Manchester United, Real Madrid and more use £3,500 racing car seats in their dugoutsGetty – Contributor13 Bundesliga leaders Borussia Dortmund have stylish black leather RECARO decorating their bench
RECARO: Manchester United, Real Madrid and more use £3,500 racing car seats in their dugoutsGetty – Contributor13 While clubs like Man City, who are sponsored by Etihad Airways, use airline seats for their coaching and playing staff
RECARO: Manchester United, Real Madrid and more use £3,500 racing car seats in their dugoutsCorbis – Getty13 West Ham followed suit by adopting RECARO seating at the London Stadium
RECARO: Manchester United, Real Madrid and more use £3,500 racing car seats in their dugoutsGetty – Contributor13 However, RECARO seats aren't cheap
RECARO: Manchester United, Real Madrid and more use £3,500 racing car seats in their dugoutsGetty – Contributor13 Clubs are shelling out around £3,500 per seat to provide comfort for their staff
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"Other seat producers–even airline seats–followed line and started to supply seats to teams they sponsor.

"So this is kind of a standard today on soccer sidelines, plus baseball in Japan, plus business seats in the stadiums. In Europe and Japan RECARO is probably the biggest supplier."

With each car seat costing in the region of £3,500 RECARO are making a mint out of football.

But at least the world's players and managers are sitting pretty, and manage to stay warm during the winter months.

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